Viewiz® was launched in 2003 as the brand name for AFFS-applied display line developed by BOE in response to consumer demands for higher performance quality LCDs. The brand targets a specific consumer market; catering to the technology-savvy and to the professional visual communications industry. This market would understand the technical nuances which make Viewiz®-incorporated applications advantageous to their work or play.

Because of the widespread use of thin commercial TFT-LCD's and the growing public fondness for motion pictures, color images and other multimedia displays, consumers will no longer tolerate narrow viewing angles, color shifting, dark screens, or a slow response time.

Viewiz® products - all incorporated with the latest AFFS technology--provide consumers with 180 ° wide angle viewing, ripple free touching, and all-weather visibility.

BOE will promote Viewiz® products as the leading industrial premium brand, The company will focus its marketing initiatives on brand-image building, placing brand logos on all products and packaging; conducting international seminars; and advertising the brand, both at home and abroad.